Freedom Boulevard, the agricultural thoroughfare that connects rural Corralitos with the city of Watsonville, is ground zero for a shifting apple industry.
On one end, acres of apple trees recently shaded what is now a blank slate of upturned dirt. Down the street, Bruce Rider & Sons, Santa Cruz County’s last apple-packing house, is surrounded by wine grapes. In the mid-1900s, when the Pajaro Valley’s apple industry was at its zenith, it was centrally located for nearby farms to easily bring their harvest. It closed more than a decade ago.
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